Love it or hate it, the status-quo has buckled under the influence of social media, and now more than ever it’s crucial for businesses to develop a strong social presence online. What began as a way to simply stay connected with acquaintances and share content, has evolved into an essential marketing tool that today’s small business must accept and adapt to. Because online users visit social networks more than any other type of site, social media provides organizations with the perfect opportunity to connect directly with customers and market their brand more rapidly than ever; with instant feedback.
But many small businesses might not know where to begin when it comes to connecting with and engaging an online community; especially those that may not be as tech-savvy as the rapidly advancing world around them. A terrific starting point is launching a company blog. A blog is nothing more than an online publication that focuses on a particular subject or theme, but its effectiveness as a useful social media outlet is tremendous.
The initial stages of starting a blog simply require the generation of unique, high-quality content that explains, observes and discusses your organization’s niche. What are its objectives? What product or service does it offer? What is the extent of your company’s expertise? What’s the latest news involving its industry or niche? Many organizations will hire a copywriter or outsource the job to a service provider for a company blog. There are also many social media sites that enable users to create free personal blogs; sites such as WordPress, Blogger, LiveJournal and Tumblr are a few of the best examples.
Creating and maintaining a company blog with unique, up-to-date content not only gives a small business the opportunity to display its knowledge and authority, but it also creates high quality content that is perfect for the organization’s social media efforts. It’s the type of content that is relevant to your community, i.e. your customer, and the kind that is truly worthy of a share, mention, like or re-tweet. Consumers and social communities dislike spam and irrelevant advertisements, but a company blog provides customers with interesting information which at the same time markets an organization’s brand. Finally, a company blog is also essential for any Search Engine Optimization (SEO) campaign, which is a necessary component for any small business social media initiatives.