Now is the time for small business owners and local organizations to really optimize your online presence with a new and improved version of a classic digital marketing tool.
After months of maddening confusion and countless minutes spent on the phone with Google support troubleshooting client Google Place issues- not to mention the formidable task of having to repeatedly explain and resolve client issues (both non-ranking issues and Google Places dashboard transition failures) that I as an SEO Specialist couldn’t even really understand myself, nonetheless identify a solution.
Google My Business
But with the finalization of Google Places’ evolutionary (not to be confused with revolutionary) product, Google My Business, I have a feeling my quality of life is going to improve just a little bit. The account settings and super functional admin dashboard are awesome, and Google has certainly succeeded in their effort to provide high quality user experience while at the same time giving businesses the opportunity to effectively market their brand which in turn helps to provide users with the highest quality, most relevant search results.
As observed by Ashley Zeckman on SearchEngineWatch.com, the update improves upon Google’s ability to provide a “one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place.” This entails mobile web presence optimization as well.
Everything can be viewed from a single dashboard including Analytics, insights and AdWords Express. I’m not going to lie, I am pretty effin impressed and the past few weeks have been rockin-n-rollin with my SEO clients’ Google business listings. The new and improved listings not only add value to my clients’ overall online presence, but I am also able to give them so much more than just page 1 rankings for their website, e.g. killer looking Google+ page that’s optimized for their industry and market, website traffic insight and customer reviews/engagement.
If you’re a business owner and you haven’t logged into your Google Places account in a while, get on that! Just log in (or get started HERE) and you should be immediately introduced to the new dashboard with an accompanying tutorial video which will be helpful. Get that shit claimed and verified to insure your audience can find you when they need your services. Unless you don’t care about putting your organization in a position to succeed and attract new business.