Confessions of an SEO Specialist: Part II

“All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

As we continue to address client misconceptions and common objections thrown at search engine optimizers, we arrive at a topic of discussion in which difficulty arises not from the explanation of SEO tactics, but how, when and why those tactics are implemented, or in some cases avoided, based on any given client’s industry, market, situation and goals.

Search Ranking Factors

As we very well know there are numerous factors that are taken into account when it comes to acquiring search engine rankings. These factors, Numbering around 200, are evaluated by means of a search algorithm, the exact equation of which is unknown. Though theoretical, SEO has taught us many things about what pleases and displeases this search engine algorithm, including some common SEO success factors. Continue reading

Confessions of an SEO Specialist: Part I

“If you can’t explain it simply, you don’t understand it well enough.”

Any SEO professional who is responsible for a client’s web presence is well aware of the endeavors that accompany acquiring rankings and search visibility for a business or organization; especially those of us handling multiple client SEO campaigns. These endeavors can be traced back to client expectations and a common misunderstanding of how search engine optimization actually works.

I have to admit that convincing some clients of the value of SEO is often more difficult than actually getting a website to rank page 1 in organic search. Not because I don’t know what the hell I’m talking about, but because I’m working for business savvy individuals who are either set in their traditional marketing ways, have been burned by an illegitimate SEO company in the past or are unconvinced that SEO is a worthwhile marketing expense. Continue reading