“All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
As we continue to address client misconceptions and common objections thrown at search engine optimizers, we arrive at a topic of discussion in which difficulty arises not from the explanation of SEO tactics, but how, when and why those tactics are implemented, or in some cases avoided, based on any given client’s industry, market, situation and goals.
Search Ranking Factors
As we very well know there are numerous factors that are taken into account when it comes to acquiring search engine rankings. These factors, Numbering around 200, are evaluated by means of a search algorithm, the exact equation of which is unknown. Though theoretical, SEO has taught us many things about what pleases and displeases this search engine algorithm, including some common SEO success factors. Continue reading